Hey, I'm Sim.

Life is confusing. My mission
is to help you make sense of it.

The coaching and self-help spaces are a mixed bag. I've found some of the options to be good, but many to be reductive, pretentious, or even exploitative. I love trying to understand how things work and wanted to help people, and I started this business to do exactly that.

I knew that this business would need to be something that I would use myself, and that is why I've built my approach on some core principles: honesty, curiosity, and precision.

For years, I've worked with hundreds of people from many backgrounds all across the world. I specialize in a supportive, collaborative, and insight-based approach to change, tailored to you and all of the nuances of your unique circumstances, goals, and challenges.

Everyone has a unique story to tell,
and I'm here to listen to it.